SEO
Sep 19, 2022
Test
| Aspect | Traditional CRM | Conversational CRM |
| Core Purpose | Stores and organizes customer data for internal tracking | Drives continuous engagement and real-time customer interaction |
| Communication | Mostly email and delayed follow-ups | Omnichannel messaging across SMS, WhatsApp, chat, social, and voice |
| Personalization | Limited and effort-dependent | AI-driven context and tailored responses at scale |
| Data Updates | Manual entry leads to gaps and outdated records | Every interaction automatically enriches the profile in real time |
| Team Experience | Users must search for information and update fields | Information surfaces automatically in the flow of conversation |
| Customer Experience | Often transactional and reactive | Responsive, guided, and more relationship-driven |
| Business Outcome | Tracks relationships after they happen | Improves results while interactions are happening |
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