On-Page SEO for Small Businesses
If you’re seeking on-page SEO advice, you probably already have a thriving business. However, you perhaps wonder if learning new on-page SEO strategies will push you ahead of competitors.
If so, you’re right. Having a full understanding of what on-page SEO is and how it will change the way you do business forever will benefit you. For example, it will help you boost your rankings and increase the return on your investment. In addition, it will strengthen your relationship with your target audience and regular customers.
What is on-page SEO?
On-page SEO for local businesses involves fine-tuning each website, blog or social media page as much as possible. The purpose is to improve your search engine rankings.
On-page SEO is more than just showing up in local search results, such as in map navigation apps, though. It’s also more than listing yourself in as many directories as possible.
On-page SEO calls for accurate data submission and regular posting. It’s the kind of SEO that provides your customers with key business information about you immediately after they find you.
What are the important factors of on-page SEO?
When considering what the important factors of on-page SEO strategies are, remember it refers to more than just text. You can refine not only your written content but also your images, HTML and CSS code, and videos.
Improving your SEO rankings also calls for making sure you use relevant tags and descriptions on all your media. Tying those keywords and descriptions, including image “alt tags,” to your written content will make you appear "solid" to your customers. It's part of what builds their confidence in you.
1. Correct name, address and phone number (NAP)
If you have just moved into a new office, make sure you have the right address. Also, place the name of your operation that you normally do business somewhere in your site header and footer. If that’s not the same as your registered business name, you should use what your customers will remember.
You can also add your first and last name on your web pages too, if you want to. Make sure you protect your privacy as best you can either way.
For maximum security, it’s best to use your official business name, address and phone number instead of your personal one. That allows you the most exposure to your target audience too, and it establishes brand retention.
2. Optimize header tags.
The best way to optimize your header tags is to add as many relevant terms in your header that pertain to your primary brand. Include specific products or services if you can in your header too.
Optimizing your header tags also includes keywords based on your current location. For instance, maybe you provide emergency plumbing in Memphis, Tennessee. If so, that should be included in your header tags, and it should be in your header title and description.
3. Personalize your web page content.
Make your website feel as much like home as the place where you operate your business. Reach out to customers through your text, mentioning their locations and nearby neighborhoods.
Add a series of videos that explain how your products and services work. In addition, tell as much about you and your company as possible, including a brief bio of each staff member. Introduce them to your history and your brand story too.
Content personalization also includes referring to current local events. Even better, mention happenings, such as a recent flood or new neighborhood policy updates, that pertain to them. Some of the local news that occurs near them may trigger reasons why they need what you’re offering to them.
4. Engage with your audience.
The type of engagement you plan to initiate depends on your industry. When appropriate, use contests or sweepstakes to lure them into signing up for your email forms.
You can also try offering a free trial or sending coupons to them if they register on your website. Sometimes, they just appreciate learning quick tricks or fast facts that pertain to your brand and to them.
As far as engaging with your audience (potential customers), don’t forget to include calls to action. Invite them to the next webinar you host, for instance.
Whatever it takes to keep your potential customers connected to you, that’s what you need to do. Post new and different content on your pages as often as possible, so you will have more search engine listings.
Do you feel like you have a handle on your on-page SEO strategies? If so, that’s great news. If you feel like you need more advice concerning SEO, contact Pait Digital.